It is not a surprise that there are more Bengalis in the field of journalism than in any other field. This is because most have a love for words be that in their mother tongue or English. Journalism and Media studies are the most sought after careers among students in West Bengal. Mass communication is taught in several universities and colleges in West Bengal. People from all streams can pursue this course. With changing mores of economy, media is now diverse in form and ownership. The rise of new media has created a whole range of new possibilities, and profiles such as Disc Jockeys or Radio Jockeys are not so unusual. A degree in mass communication opens up opportunities in Journalism, Public relations and advertising, as a career. Opportunities are galore for students in West Bengal after completing mass communication course.